Do-It-Yourself (D.I.Y. Marketing)

Until just twenty years ago, scientists thought our brain was all wired up by early childhood. This seemed logical given that children went through a phase of easy learning which slowed down at a certain point, and that we seemed more forgetful as we got older. I’m getting older though and I realize that I learn a lot quicker than when I was 5 or 6 years old in a variety of things. So what’s going on? Well all this changed with an exciting new domain within neuroscience called: neuroplasticity . What does this mean? And how does this apply to you?

Despite the age, the human brain is always set to learn new things.

As the study of the brain evolved, scientists noticed that the brain was capable of creating new connections on a massive scale, at any stage of life, and did this in response to anything new that was learned, such as learning an instrument.

Do it Yourself Marketing…wait...me??

Marketing, promotion, and networking are the life blood of your company. It is essential for people to know who you are and what sets you apart from your competition (unique selling proposition). It takes money to make money. If you do not have a marketing budget substitute money for time. When I can't afford a budget for marketing, I take the time to learn the new trends, attend seminars and market myself to promote my company. Time is always an investment.

**Disclaimer: This section is intended for readers involved or own a business or are looking to have a stronger grasp of business and marketing.**

Our business is to be after people. You have to spend the time, effort and energy creating a buzz for your business, product, music, movie, or ministry. This principle is very effective within ANY professional background or field of expertise: corporate, non-profit, entertainment, inspirational, education, etc.

Even Jesus said it, “I must be about My Father’s Business.”

People are valuable assets. People bring in their money, time and talents. Here’s a step by step plan on getting started from a great resource, "Marketing for Smarties”:

  • -Create a contact list
  • -Create a network of people you need to reach
  • -Develop a brand
  • -Build your product by creating marketing material (brochures, print materials, promotional videos)